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I’m building income streams online and documenting the process as it happens — from web design and digital products to SEO and growing email lists. This site tracks what I’m testing, what I’m building, and what actually happens along the way.

Each month I share a full breakdown of what I did, what worked, what didn’t, and what I’d change — so you can see what’s genuinely worth the effort if you’re trying to build something of your own.

This website's lifetime performance

Tracking progress from launch - April 2026.

12 Posts Published
1,240 Website Visitors
2 Email Subscribers
£0 Income Generated

Lifetime performance of other projects

Tracking progress from launch - April 2026.

0 Projects Launched
1,240 Website Visitors
£0 Ad Spend
£0 Income Generated

How this site works

Build

Turning ideas into real digital assets — websites, products, and content that can generate income over time.

Experiment

Trying different approaches across SEO, content, and email to figure out what actually moves the needle.

Report

Sharing the results openly — what worked, what didn’t, and what I’d do differently next time.

Build your first income stream in 7 days

A step-by-step course covering how to find your niche, build your website, attract customers, and launch your first product — without overcomplicating it.

Start the 7-day launch
Rich Dad Poor Dad book cover
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Rich Dad Poor Dad

This is one of the most impactful books I’ve read when it comes to understanding how money actually works. It completely reframes the difference between earning income and building assets — and why that distinction matters far more than most people realise.

What makes it powerful isn’t that it gives you a step-by-step blueprint. It’s that it forces a shift in thinking — from working for money to building things that generate it. Once you see that properly, it’s very hard to go back to thinking in purely salary terms.

Why it’s worth reading:

  • It clearly explains the difference between assets and liabilities
  • It shifts your focus from income to ownership
  • It lays the foundation for thinking in terms of cash flow and long-term growth
The 4-Hour Workweek book cover
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The 4-Hour Workweek

This is one of the most influential books I’ve read when it comes to rethinking how work and income actually fit together. It challenges the default assumption that more hours automatically lead to more progress — and replaces it with a far more effective way of thinking about leverage, time, and output.

What makes it powerful isn’t the idea of “working four hours a week”. It’s the shift toward designing income and systems that don’t rely entirely on your constant effort. That change in thinking alone can completely alter how you approach building anything online or offline.

Why it’s worth reading:

  • It reframes how you think about time, work, and productivity
  • It introduces leverage, automation, and systems in a practical way
  • It pushes you to question the default “work more to earn more” model
Essentialism book cover
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Essentialism

Most people struggle not because they’re doing too little, but because they’re trying to do too much at once. This book cuts straight through that problem and offers a far more effective approach: focus on fewer things, and execute them properly.

The real value here is in how practical it is. Whether you’re building a business, creating content, or trying to make progress alongside a full-time job, it helps you prioritise what actually matters and remove everything that doesn’t.

Why it’s worth reading:

  • It helps you identify and focus on what truly moves the needle
  • It removes the pressure to do everything at once
  • It reinforces disciplined decision-making and clear priorities
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